Real-client project
Alice Geoffroy
Clarifying an offer. Communicating expertise.
The context
Help a gerontology trainer and consultant communicate her services to care homes and social care organisations.
My approach
I helped define her positioning, audiences and messaging, then organised recommendations around four objectives: awareness, information, brand image and action. I also coordinated the team and tracked deliverables.
The outcome
A practical communication guide covering LinkedIn content, testimonials, storytelling, print and digital recommendations, and a proposed introduction video script. The aim: a clear offer with a human voice.
Documents and creative work are shown in their original language.
