Assassin’s Creed Shadows
Planning a launch across every touchpoint.
The context
Develop a fictional video-game launch campaign for a communication strategy assignment, using a simulated budget of one million euros.
My approach
Working with a teammate, I contributed to market and audience research, personas, channel selection and budget allocation: an immersive event, television, outdoor advertising, Google Ads, social media and a Twitch partnership.
The outcome
A communication plan connecting objectives, recommendations, budget, measurement and scheduling. It demonstrates how I turn a creative direction into an actionable plan.
An independent academic project, with no commission from or affiliation with Ubisoft. Budgets, pre-orders and performance figures in the document are assumptions or targets, not achieved results.
Documents and creative work are shown in their original language.
