Fictional event
Robert Burns Fest
Turning a cultural reference into an event.
The context
Imagine an event inspired by Scottish culture and Robert Burns’ poem Tam o’ Shanter.
My approach
The concept combines a night run, live performances, culinary traditions and shared activities. The proposal sets out communication channels including social media, posters, email and local partnerships.
The outcome
An event recommendation written in English, connecting cultural storytelling, audience experience and multichannel promotion.
An academic concept. The event and communication plan are fictional.
Documents and creative work are shown in their original language.
