Fictional press kit
21 Savage — American Dream
Giving a musical world an editorial form.
The context
Imagine a press kit for the release of American Dream, as an exercise in music communications.
My approach
I selected the imagery, wrote the content and structured the editorial hierarchy: artist introduction, album, single and information for the media.
The outcome
A press kit with a clear reading flow, a visual direction aligned with the artist’s world, and preparation for both print and digital distribution.
An independent exercise, not commissioned by the artist or label. Photographs and album artwork belong to their respective rights holders.
Documents and creative work are shown in their original language.
